Drew Person is a former Super Champion with
the Dallas Cowboys. Pearson has made
three Super Bowl appearances with the Cowboys. Pearson was in town this past
weekend as part of the Taste of North Austin at the Domain to promote Team
Escalade by Cadillac. Pearson is a team captain for one of the teams for Team
Escalade.
On September 22, thirty Escalades drove-away
from the Arlington GM plant to begin their philanthropic, multimarket,
multimedia campaign in Dallas-Fort Worth Metroplex, Houston, Austin and San
Antonio. Each team represents one of the six charities and consists of a
charity member, radio personality, and local athletes. The avid
competition will be intense from the start, September 22 until the end, October
29th, a month log journey advocating each charity.
Cadillac will produce, publicize and promote a
PSA for each charity. The charity that receives the most Facebook exposure
through voting, sharing and acting for their PSA will receive additional
media support valued at $150,000. The charities are: The YMCA, Ronald
McDonald House, The Special Olympics, Love Hope strength, CureDuchenne, and
Taylor’s Gift.
“All of the charities are connected with kids
in one way or another either by muscular, financial or some other type of diseases
that they may have. Each charity is trying to provide some type of relief for
the kids that will allow them to compete on a level playing field to
succeed. We want to give back to the
community using athletes to bring attention, awareness and also donations to
each of the charities,” according to Pearson.
All of the charities are near and dear to Pearson. Pearson has be personally affected by cancer,
he has lost a father and a sister to cancer and currently has another sister
living with the effects of cancer, because of the all of the advances that have
been made due to research and development, without these advances his sister
would not be alive today.
According to Pearson, “all charitable are
important, but what we are doing with the kids are important also. One charity Taylor’s Gift is also connected
with Everson Walls of the Dallas Cowboys who his best friend Ron Springs also
of the Cowboys needed a kidney transplant to save his life. We went all over the country looking for a
kidney match for Springs and as it turned out the best match turned out to be
his best friend Walls. Walls donated his
kidney to Ron Springs, he donated his kidney to a former teammate and that
extended Ron’s life. Ron has since
pasted away, but it was not due to the kidney transplant and the donation of
the kidney. There is a story like this
that are connected to each of these six charities and they all are heart
wrenching type stories and that’s why they need to get the word out about organ
donor ship, muscular dystrophy and the advances that we have had with these”
To learn more about these charities and how to
vote for your favorite charity you can visit www. teamescaladetexas.com. Also
at the site you can find other locations where other celebrities will
located. The next event in Austin will
be October 22 and 23 for the Austin Film Festival.
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